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I was recently reading a report by Rightmove that a North-South divide has started to appear in the UK property market, so I wanted to see if Runcorn was falling in line with those thoughts. In the North, there are 7.12% fewer properties on the market than 12 months ago, while in contrast, in the South, there are 14.7% more properties on the market than 12 months ago.

With the decline in the number of properties for sale in the North compared to 12 months ago, that means the North is more of a sellers’ market. However, on the other side of the coin, there is a significant rise in buyer choice in all of the Southern regions, showing there are signs of a buyers’ market, which in some markets is a driving force for a buyers’ market and some downwards price pressure.

So, looking closer to home at asking prices and the number of homes on the market. In the North West region, according to Rightmove, the average asking prices of new to the market properties are 4.9% higher than 12 months ago and 1.1% higher over the last month. Now I must stress, this is asking prices – not what is happening to actual property values. Also, regionally, there are 4.1% fewer properties on the market than 12 months ago.

Even closer to home, overall, the number of properties and building plots for sale in Runcorn has decreased by 11%, going from 736 properties for sale a year ago to 653 properties for sale as I write this article, meaning Runcorn does match the regional trend.

Looking at the individual types of Runcorn property, you can quite clearly see the different markets within Runcorn. The two sets of figures that stand out are the increase in apartments for sale, rising 34% and the decrease in terraced/townhouses by 23%.


Type Properties for Sale 12 months ago Properties for Sale Today  Change
Detached  245 213 -13%
Semi Detached 199 178 -11%
Terraced/Town House 162 124 -23%
Apartments  177 103 34%

(NB There are a handful more building plots and other types of property that can’t be placed into the four category’s, and it’s those that make up the total numbers in the paragraph above the table)

Although these figures don’t tell the whole story because, in some areas of Runcorn, certain types of properties (particular locations and primary school catchment areas) are in short supply. This has caused some frustration with buyers of those types of properties with this lack of supply, which in turn has sparked some very localised asking price growth within those hot spot areas; although sometimes to levels where sellers’ optimism turns into silly over-the-top asking prices.

This means the property sticks, which isn’t sustainable, therefore as a consequence, there are certain parts of the Runcorn housing market with upward asking price movements being offset in part by intermittent asking price reductions where homeowners or their estate agents have been over-optimistic with their initial marketing asking price.

What does this mean for homeowners and landlords in Runcorn?

If you are planning to sell your home or buy to let investment, the key for determined sellers is to set your asking price correctly from the start. It’s so vital to be competitive to attract buyers. Everyone has access to three main property portals (Rightmove, On The Market and Zoopla) so can easily compare your property against similar ones. When you do search these portals, make sure you ask the website to show properties that are sold subject to contract as well to check what properties are selling for in your neighbourhood. Unless you have something highly unusual or unique, this perhaps isn’t the best market to set an optimistic asking price in hoping to find someone who would pay that silly price.

And if you are buying in Runcorn? The numbers of buyers are lower than a few years ago, although those buyers that are in the market have become quite serious. The times of time-wasting “carpet treaders” (estate agency slang for the same type of people car dealers call tyre kickers) are long gone. Those buyers that are in the market are real buyers, wanting to buy, but only at the right price. We live in a 21st-century society that is “time-poor” so nobody is wanting to even view a house, let alone pay over the odds if they believe the asking price is too high. So, if you are buying, do your homework, ask plenty of questions of the agent, find out the motivation of the sellers and the real reasons behind why they are moving, and you might just bag a good deal.